ABC's of Relationship Selling Through Service by Charles M. Futrell (2010, Paperback)

Synopsis
The ABC's of Relationship Selling Through Service (2010) basically talks about a special step-by-step course in selling. This book by Charles Futrell offers a logical approach in the sales process. An ultimate customer service is provided by this study book on selling. The ABC's of Relationship Selling Through Service (2010) explains the entire selling process from the planning stage and the appropriate approach, to closing the sale and following up. This book by Charles Futrell supports the explanations with interesting illustrations on the sequence of steps of the selling process. Citing real instances, this study book on selling also shows how these steps within the selling process interact with each other.

Key Details
Author:	Charles M. Futrell
Language:	English
Publisher:	Irwin Professional Pub
Format:	Paperback
ISBN-10:	0073404845
ISBN-13:	9780073404844

Additional Details
Edition Number:	11

Size
Length:	538 pages
Thickness:	0.8 in
Weight:	35.2 oz

Publisher's Note
ABC’s of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.