A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
The author of
Rules for Revolutionaries explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash an entrepreneurial, creative approach to business at established companies. Read by Paul Boehmer. Book available.
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