The B2b Social Media Book by Jeffrey L. Cohen and Kipp Bodnar (2012, Hardcover)

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

• Describes a methodology for generating leads using social media
• Details how to create content offers that increase conversion rates and drive leads from social media
• Offers practical advice for incorporating mobile strategies into the marketing mix
• Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Social Media has received a tremendous amount of media coverage over the past few years, but the business-to-business (B2B) approach is usually not included in this coverage. Consumer sales are frequently smaller, easier, and sexier, but come with larger budgets. It is time for B2B marketers to learn that social media is a better fit for their type of relationship-based sales, and how applying this framework to their campaigns can and will accelerate their marketing careers and success. The B2B Social Media Book identifies and demonstrates many new and unique ideas including

• Lead generation using social media
• How B2B marketers can use social media marketing to meet their business objectives
• Data and insights for marketers to use and share with executives to empower social media marketing efforts
• Improving team performance by using Agile methodology to run a marketing team
• Using this information when building a marketing team and writing business plans

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