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Great Read !
by:patricka214
Mary was a great lady. I was interested in her years with Harding Lawrence, And her time with the Braniff add Campaigns...They were a Beautiful,
Hollywood-esque couple wi...Read more

A Big Life: In Advertising by Mary Wells Lawrence (2002, Hardcover)

Author: Mary Wells Lawrence | Publisher: Alfred a Knopf Inc | Language: English
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A Big Life in Advertising MARY WELLS LAWRENCE Hardcove
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A Big Life in Advertising MARY WELLS LAWRENCE Hardcove
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Member id wonderbooks ( Feedback Score Of 77601Purple shooting star icon for feedback score in between 50,000 to 99,999)
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    Product description

    Key Details
    Author:Mary Wells Lawrence
    Language:English
    Publisher:Alfred a Knopf Inc
    Format:Hardcover
    ISBN-10:0375409122
    ISBN-13:9780375409127

    Size
    Length:307 pages
    Thickness:1 in
    Weight:22.4 oz

    Publisher's Note
    A personal portrait of American advertising from the 1950s through the 1980s follows the career of the legendary advertising executive, describing some of her campaigns--including Ford's "Quality Is Job One" and the slogan "I Love New York--her role as the first female CEO with a company on the New York Stock Exchange, and her decision to sell the company she had built. 50,000 first printing.

    Industry Reviews
    "That era of 60-second spots and lunches at La Cote Basque is evocatively and compellingly brought back to life by Mary Wells Lawrence in ''A Big Life In Advertising....Lawrence explains the business and her love for it...so that, to paraphrase a Doyle Dane slogan, you don't have to be in advertising to appreciate A BIG LIFE IN ADVERTISING.'' ,
    New York Times Book Review - Stuart Elliott (05/05/2002)

    eBay Product ID: EPID2214912
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    A Big Life: In Advertising by Mary Wells Lawrence (2002, Hardcover)
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    Great Read !

    Created: 07/04/08
    by:
    Member id patricka214 ( Feedback Score Of 1307Red star icon for feedback score in between 1,000 to 4,999)
    See all reviews by patricka214
    Mary was a great lady. I was interested in her years with Harding Lawrence, And her time with the Braniff add Campaigns...They were a Beautiful,
    Hollywood-esque couple with everything going for them.
    Great read about her and her fascinating life. An interesting and different perspective on love and life and work...
    0 of 1 people found this review helpful.
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