Business Driven Information Systems by Paige Baltzan (2011, Paperback)

Synopsis
Business Driven Information Systems by Paige Baltzan introduces the basics of the business-related Management Information System. This guide to information Systems first discusses business initiatives followed by supporting technology based on the premise that technology choices should be business driven. Providing a solid foundation, this McGraw-Hill publication helps students succeed in business, irrespective of the subjects they major in. This guide to information Systems enables students to recognize and understand the various ways in which information technology can strengthen an organization. Using a hands on approach and conversational style, Business Driven Information Systems by Paige Baltzan, a McGraw-Hill publication, is ideal for those studying manufacturing, sales, marketing, operations management etc.

Key Details
Author:	Paige Baltzan
Language:	English
Publisher:	Irwin Professional Pub
Format:	Paperback
ISBN-10:	0073376825
ISBN-13:	9780073376820

Additional Details
Edition Number:	3

Size
Length:	367 pages
Thickness:	0.8 in
Weight:	34.4 oz

Publisher's Note
Overview
Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.