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A Complaint Is a Gift: Using Customer Feedback As a Strategic Tool by Claus Moller and Janelle Barlow (1996, Paperback)

Author: Claus Moller, Janelle Barlow | Publisher: Berrett-Koehler Pub | Language: English
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A Complaint Is a Gift by Janelle Barlow, Claus Moller
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A Complaint Is a Gift by Janelle Barlow, Claus Moller
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Member id armadillo_books ( Feedback Score Of 92599Purple shooting star icon for feedback score in between 50,000 to 99,999)
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Location:USA
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    Product description

    Key Details
    Author:Claus Moller, Janelle Barlow
    Language:English
    Publisher:Berrett-Koehler Pub
    Format:Paperback
    ISBN-10:1881052818
    ISBN-13:9781881052814

    Size
    Length:222 pages
    Thickness:0.5 in
    Weight:12 oz

    Publisher's Note
    Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively shift products, service style and market focus. This guide explains how to use customer complaints to get ahead, make more money, and expand customer loyalty.

    This title shifts the paradigm on how complaints are viewed, presenting complaint handling as a strategic tool, and as an opportunity to learn something new about products and services. Readers are provided with a Complaint Policy that can be adapted for any size business. The book also explains how to create complaint-friendly organizations by making customers who speak out feel appreciated for taking the trouble to complain.

    Two business experts explain how to use customer complaints as a valuable feedback resource to overcome customer dissatisfaction, increase communication, expand customer loyalty, find solutions to problems, and more. Original. $50,000 first printing. Tour. IP.

    eBay Product ID: EPID380835
    Portions of this page Copyright 1995 - 2012 Muze Inc. All rights reserved.

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