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Consumer Behavior: Buying, Having, and Being by Michael R. Solomon (2010, Other, Mixed media product)
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Consumer Behavior: Buying, Having, and Being by Michael R. Solomon (2010, Other, Mixed media product)
Author: Michael R. SolomonPublisher: Pearson College DivLanguage: English
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Product description
| Key Details | |
| Author: | Michael R. Solomon |
| Language: | English |
| Publisher: | Pearson College Div |
| Format: | Other |
| ISBN-10: | 0136110924 |
| ISBN-13: | 9780136110927 |
| Additional Details | |
| Edition Number: | 9 |
| Size | |
| Length: | 654 pages |
| Thickness: | 1.2 in |
| Weight: | 56.6 oz |
Publisher's Note
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture
For marketing professionals who want to understand the latest trends in consumer behavior.
eBay Product ID: EPID78847196
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Consumer Behavior Book
Created: 07/09/10
Never got the book, tried to contact them and wouldnt email me back, terrible, never buying from them again
2 of 3 people found this review helpful.
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Created: 27/08/10
I got this book so fast I could not believe it! It is the global edition but exactly the same. I am very pleased with my purchase!
1 of 1 people found this review helpful.
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