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Consumer Behavior
by:jolly-46
I needed this book for school, for my Consumer Behavior class. The book explained what I needed to know for the class. I would not have got the book if I didn't need it for sc...Read more
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Consumer Behavior by Leon G. Schiffman, Leslie Lazar Ka
by:naskogd
It does have great definition of major aspects, but a lot of the things are common sence, but the author has written chapters on them. Read more

Consumer Behavior by Leon G. Schiffman and Leslie Lazar Kanuk (2006, Hardcover)

Author: Leon G. Schiffman, Leslie Lazar Kanuk | Publisher: Pearson College Div | Language: English
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    Product description

    Key Details
    Author:Leon G. Schiffman, Leslie Lazar Kanuk
    Language:English
    Publisher:Pearson College Div
    Format:Hardcover
    ISBN-10:0131869604
    ISBN-13:9780131869608

    Additional Details
    Edition Number:9

    Size
    Length:561 pages
    Thickness:1 in
    Weight:46.4 oz

    Publisher's Note

    With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.

    This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.

    For those studying consumer behavior and/or marketing.



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    Consumer Behavior by Leon G. Schiffman and Leslie Lazar Kanuk (2006, Hardcover)
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    Consumer Behavior

    Created: 29/09/09
    by:
    Member id jolly-46 ( Feedback Score Of 29Yellow star icon for feedback score in between 10 to 49)
    See all reviews by jolly-46
    I needed this book for school, for my Consumer Behavior class. The book explained what I needed to know for the class. I would not have got the book if I didn't need it for school though. It is your classic text book for a marketing class.
    0 of 1 people found this review helpful.
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    Consumer Behavior by Leon G. Schiffman, Leslie Lazar Ka

    Created: 10/02/09
    by:
    Member id naskogd ( Feedback Score Of 37Yellow star icon for feedback score in between 10 to 49)
    See all reviews by naskogd
    It does have great definition of major aspects, but a lot of the things are common sence, but the author has written chapters on them.
    Was this review helpful? Yes | No
    Report this review

    Consumer Behavior by Leon G.

    Created: 08/06/06
    by:
    Member id newton1231 ( Feedback Score Of 6 )
    See all reviews by newton1231
    I purchased this book to for my last MBA class which may be the reason just thinking about the book brings joy to my heart. The book contains very interesting documentation bringing to life how and why marketers focus on consumer trends.

    Dave N.
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    Book for class

    Created: 01/06/08
    by:
    Member id rtmopp ( Feedback Score Of 5 )
    See all reviews by rtmopp
    The original book has color and the book I received was all in black and white. But it was still ok because it served the purpose for what I needed it for, which was for a class.
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    Works great!

    Created: 08/10/07
    by:
    Member id lauritalou690 ( Feedback Score Of 28Yellow star icon for feedback score in between 10 to 49)
    See all reviews by lauritalou690
    It's worked out great for me. It doesn't have the case studies in the back that the normal editions have, but I've been able to work that out.
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