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Very boring book but that is typical of colleges
by:ecaddy
Very boring for a textbook. I have to read it so I am but it is hard to stay awake. Like many textbooks the only thing that you learn and remember are the little side stories ...Read more
Contemporary Advertising by William F. Arens (2005, Hardcover)
Author: William F. ArensPublisher: Irwin Professional PubLanguage: English
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Product description
| Key Details | |
| Author: | William F. Arens |
| Language: | English |
| Publisher: | Irwin Professional Pub |
| Series: | McGraw-Hill/Irwin Series in Marketing |
| Format: | Hardcover |
| ISBN-10: | 0072964723 |
| ISBN-13: | 9780072964721 |
| Additional Details | |
| Edition Number: | 10 |
| Size | |
| Length: | 614 pages |
| Height: | 10.8 in |
| Width: | 8.8 in |
| Thickness: | 1 in |
| Weight: | 63.4 oz |
Publisher's Note
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
eBay Product ID: EPID44899676
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Very boring book but that is typical of colleges
Created: 12/02/07
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Very boring for a textbook. I have to read it so I am but it is hard to stay awake. Like many textbooks the only thing that you learn and remember are the little side stories about real companies in the highlighted areas.
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Created: 09/10/06
) My view is dim, because I never received the product. Half.com is reimbursing my money. I appreciated the fact Half.com have insurance on purchaing products from there web. If I received the book as planned, I'm sure I would have enjoyed the product without encountering any problems.
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Created: 04/10/06
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