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Creating a Winning E-Business by Jb Napier, Ollie N. Rivers and H. Albert Napier (2006, Paperback)
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The title is a great indication of the book.
I like the real world examples that are given and how everything is explained very clearly as their is vocabulary that pertains only to the e-business world. It reads easy an...Read more
Text book Review
by:k.robinson87
I bought the book because I needed it for a class. Come to find out that I did not need the book at all. I have not actually opened it yet for that reason. Read more
Creating a Winning E-Business by Jb Napier, Ollie N. Rivers and H. Albert Napier (2006, Paperback)
Author: H. Albert Napier, Jb Napier, Ollie N. Rivers, Stuart W. WagnerPublisher: Course Technology PTRLanguage: English
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Product description
| Key Details | |
| Author: | H. Albert Napier, Jb Napier, Ollie N. Rivers, Stuart W. Wagner |
| Language: | English |
| Publisher: | Course Technology PTR |
| Format: | Paperback |
| ISBN-10: | 0619217421 |
| ISBN-13: | 9780619217426 |
| Additional Details | |
| Editor: | H. Albert Napier |
| Edition Number: | 2 |
| Size | |
| Length: | 444 pages |
| Thickness: | 1 in |
| Weight: | 24.8 oz |
Publisher's Note
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today?s environment.
Creating a Winning E-Business, Second Edition, by Al Napier is the long awaited revision of this successful e-business text. Based on the foundation of the first edition, this book will use three types of cases to provide a real-world approach.
eBay Product ID: EPID47970406
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The title is a great indication of the book.
Created: 03/06/06
I like the real world examples that are given and how everything is explained very clearly as their is vocabulary that pertains only to the e-business world. It reads easy and gives the reader good ideas as to how e-businesses get started and survive as far as what and how online advantages are exploited by a business. Very good book, would recommend to entrepreneurs looking to expand their brick-and-mortar business online.
1 of 1 people found this review helpful.
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Created: 20/08/08
I bought the book because I needed it for a class. Come to find out that I did not need the book at all. I have not actually opened it yet for that reason.
0 of 1 people found this review helpful.
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