The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber (1995, Paperback, Updated)

The E-myth revisited by Michael Gerber will change the way you think about building your business. He'll challenge your thinking as he introduces the various personalities that exist within each and every new business owner. He'll describe some of the reasons that small business' fail and then he'll show you ways to avoid the traps. He'll have you working ON your business rather than IN your business. He'll teach you ways to envision your business that will result in huge potential growth for your business. He does all of this in a way that is simple to understand and in ways that are supported by real life examples. If you are working on building a business, be it a small one or a big one, you've got absolutely nothing to lose by reading this book and absolutely EVERYTHING to gain!

This was a very well written book that moves along at a fast pace. Not only does it touch on the reasons many small and family owned businesses fail, more importantly it touches on what is needed to be successful.

The information imparted can be applied to any business from manufacturing to restaurants to retail to professional services to e-commerce.

What the E-Myth is all about is demystifying the idea of the entrepreneur and then ate that is torn down, it talks about what is really needed to be successful in todays economy.

Most importantly it brings us all back to why we started our own business in the first place.

If you have two nights free for reading and want to reinivorate your business, then this is a must read for you.

As a business coach, I have a lot of my clients who own their own businesses read this book. I think it takes people through the basic mindsets needed to be a successful entrepreneur. The idea of working on your business instead of only in your business is critical for long term success. It is simple to read, and has incredibly useful tools that are easily implemented. I highly recommend it.

If you have ever considered starting your own buissiness or have already you NEED to stop reading this review and Read E-Myth.
(If you want to know why read on)
In this book the author discusses the flaw in normal people starting their own buisseness and the way to approach subects such as organization, hiring, and all you need to know about buisseness, but I have things to do. The author has obvious experience and has spent significant time researching small and large buisseness. READ THIS BOOK!

Whether you are a phone installer or an interconnect as we are called, currently have a business or thinking about starting one, this book I am reading will really hit home. You will look at your business through a different set of eyes.

This one paragraph really hit home..."It is the work you're not doing, the strategic work, the entrepreneuial work, that will lead your business forward, that will give the life you've not yet known." Being consumed by the tactical work of the business leads to only one thing: a complicated, frustrating, and eventually, demeaning job!"

Also, he points a bigger picture. " The purpose of going into business is to get free of a job so you can create jobs for other people."

"The purpose of going into business is to expand beyond your exisiting horizons. So you can invent something that satisfies a need in the marketplace that has never been satisfied before. So you can live an expanded, stimulating new life."

The book is an easy entertaining read, with Gerber's story telling ability you can breeze through it.

Mark simplyusedphones