The Ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company by David Bunnell and Richard A. Luecke (2001, Compact Disc)

Key Details
Author:	Richard A. Luecke, David Bunnell
Language:	English
Publisher:	Penton Overseas Inc
Series:	Wiley Audio
Format:	Audio
ISBN-10:	1560158433
ISBN-13:	9781560158431

Additional Details
Narrated by:	Chris Ryan

Size
Thickness:	1 in
Weight:	6.4 oz

Publisher's Note
Provides a glimpse into the creation and present status of the Internet auction website, and discusses how its creators combined traditional and modern business practices and technology to develop e-commerce.

The true story of the world's largest personal online trading company reveals the philosophy and technology behind this groundbreaking Internet site.

Industry Reviews
"The chapters 'Strategic evolution' and 'Competing for the future' offer insight into the firm's future plans as well as outlining marketing strategies that can be easily translated to many industries. The book, though, is primarily a biography of the company, the story mainly about speed to market and fast brand building. Read it, and let its ideas seep in slowly."
Business 2.0 (08/22/2000)