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Essentials of Marketing Research by Robert P. Bush, David J. Ortinau and Joseph F. Hair Jr. (2009, Paperback)
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The Essentials of Marketing Research (2009, Paperback) book by Bush, Ortinau and Hair Jr. discusses the concepts of marketing research in a lucid manner. This Bush/ Ortinau/ H...Read more
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great book!
by:gu_student
good book about marketing research. paperback makes it easier to carry around. I was very satisfied with the book I was sent, but since it is the international version I ended...Read more
Essentials of Marketing Research by Robert P. Bush, David J. Ortinau and Joseph F. Hair Jr. (2009, Paperback)
Author: Joseph F. Hair Jr., Robert P. Bush, David J. Ortinau, Mary F. WolfinbargerPublisher: Irwin Professional PubLanguage: English
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![Essentials of Marketing Research 2nd edition by Hair [International Edition]](http://thumbs1.ebaystatic.com/m/mvGRqPveROmQgIidjYO1yUQ/140.jpg "Essentials of Marketing Research 2nd edition by Hair [International Edition]")
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Synopsis
The Essentials of Marketing Research (2009, Paperback) book by Bush, Ortinau and Hair Jr. discusses the concepts of marketing research in a lucid manner. This Bush/ Ortinau/ Hair Jr. book provides practical knowledge for solving business problems. This marketing book delves into a vast number of topics such as qualitative research, importance of new market research tools, techniques and more. The real world research along with the cases and projects makes the text of the Essentials of Marketing Research (2009, Paperback) book very helpful for students of marketing courses. David J. Ortinau, one of the authors of this Bush/ Ortinau/ Hair Jr. book is a respectable lecturer of business administration. Get an in-depth knowledge about the market research principles as you flip through the 398 pages of this marketing book.
Publisher's Note
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
The Essentials of Marketing Research (2009, Paperback) book by Bush, Ortinau and Hair Jr. discusses the concepts of marketing research in a lucid manner. This Bush/ Ortinau/ Hair Jr. book provides practical knowledge for solving business problems. This marketing book delves into a vast number of topics such as qualitative research, importance of new market research tools, techniques and more. The real world research along with the cases and projects makes the text of the Essentials of Marketing Research (2009, Paperback) book very helpful for students of marketing courses. David J. Ortinau, one of the authors of this Bush/ Ortinau/ Hair Jr. book is a respectable lecturer of business administration. Get an in-depth knowledge about the market research principles as you flip through the 398 pages of this marketing book.
| Key Details | |
| Author: | Joseph F. Hair Jr., Robert P. Bush, David J. Ortinau, Mary F. Wolfinbarger |
| Language: | English |
| Publisher: | Irwin Professional Pub |
| Format: | Paperback |
| ISBN-10: | 0073404829 |
| ISBN-13: | 9780073404820 |
| Additional Details | |
| Edition Number: | 2 |
| Size | |
| Length: | 398 pages |
| Thickness: | 0.5 in |
| Weight: | 25.6 oz |
Publisher's Note
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
eBay Product ID: EPID73349069
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great book!
| Yes, I would recommend this product to a friend.
Created: 05/10/11
good book about marketing research. paperback makes it easier to carry around. I was very satisfied with the book I was sent, but since it is the international version I ended up with, it wasn't the exact book that everyone else had.
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