Framework for Marketing Management by Kevin Lane Keller and Philip Kotler (2011, Paperback)

Synopsis
Learn and understand the techniques of marketing with the Framework for Marketing Management (2011) book which provides better understanding of the subject. This Book by Philip Kotler is perfect for professors who want to keep themselves updated with the current marketing management practices and theory; also this Marketing book is perfect for companies and individual who want to adapt their marketing strategies to better suit the marketplace of the twenty-first century. Covering the major concepts of marketing management, this Book by Philip Kotler helps you learn how to analyze marketing opportunities, make marketing decision, manage and deliver marketing programs. The author of the Framework for Marketing Management (2011) book-Philip Kotler, is a distinguished professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University, Illinois. You will come across the marketing strategies, market demands and environments in this Marketing book, You will also learn many ways to create customer value, analyze their needs, manage mass communication, Product Life Cycle, marketing management, and more.

Key Details
Author:	Philip Kotler, Kevin Lane Keller
Language:	English
Publisher:	Pearson College Div
Format:	Paperback
ISBN-10:	0132539306
ISBN-13:	9780132539302

Additional Details
Edition Number:	5

Size
Length:	332 pages
Thickness:	0.5 in
Weight:	16.8 oz

Publisher's Note
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.