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Review on Grinding It Out by Ray Kroc, Robert Anderson
The book was the life story of Ray Croc, how he evolved in to a great marketing personnels and how he developed the concept of fast food (McDonalds). It is a great read and he...Read more
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McDonalds
Great book!!!! I was at the beach and came across a TV BIO about Ray Kroc and decided that he was an interesting character. I decided to find out if there was a book about h...Read more

Grinding It Out: The Making of McDonald's by Robert Anderson and Ray Kroc (1990, Paperback)

Author: Robert Anderson, Ray Kroc | Publisher: St Martin's Pr | Language: English
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    Product description

    Key Details
    Author:Robert Anderson, Ray Kroc
    Language:English
    Publisher:St Martin's Pr
    Format:Paperback
    ISBN-10:0312929870
    ISBN-13:9780312929879

    Size
    Length:218 pages
    Thickness:1 in
    Weight:4 oz

    Publisher's Note
    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

    But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

    Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

    But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

    Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
    "Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it."—Tom Robbins, Esquire
     
    "A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc."—West Coast Review of Books
     
    "He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!"—Philadelphia Sunday Bulletin


    Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

    But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

    Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.


    The founder of the McDonald's hamburger chain tells of his early business ventures and his success in developing a single restaurant in Illinois into an international operation

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    Grinding It Out: The Making of McDonald's by Robert Anderson and Ray Kroc (1990, Paperback)
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    Review on Grinding It Out by Ray Kroc, Robert Anderson

    Created: 06/09/10
    The book was the life story of Ray Croc, how he evolved in to a great marketing personnels and how he developed the concept of fast food (McDonalds). It is a great read and helps to know how humble great people have been.
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    McDonalds

    Created: 12/01/11
    Great book!!!! I was at the beach and came across a TV BIO about Ray Kroc and decided that he was an interesting character. I decided to find out if there was a book about him and I found this book "Grinding it out" on ebay. The book was new and undamaged when I received it. Good Reading.
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    From paper cups to Big Macs - A Classic Success Story!

    Created: 17/12/06
    Few people know that Ray Kroc was 52 when he opened his first restaurant and within a decade he had completely revolutionized the quick service restaurant industry. It's a good thing he was an excellent story teller too. I recommend this book not only because it's a fascinating, well-told story but you also learn a bit of history along the way about one of the largest industries (today) with a $100+ billion market. Pick up a copy today - you won't regret it!
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    Great book for builders

    Created: 01/05/10
    I bought the book a couple weeks ago. Great book and life story on Ray Kroc. I recommend it to any one who would like to become an entrepreneur.
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