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Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge by Cliff Figallo (1998, Paperback)

Author: Cliff Figallo | Publisher: John Wiley & Sons Inc. | Language: English
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Product description

Key Details
Author:Cliff Figallo
Language:English
Publisher:John Wiley & Sons Inc.
Format:Paperback
ISBN-10:0471282936
ISBN-13:9780471282938

Size
Length:448 pages
Thickness:1.2 in
Weight:28 oz

Publisher's Note
A detailed recipe for planning, developing, and maintaining a successful Web community, this title has a refreshingly practical perspective. Figallo explores the principles and techniques of hosting a Web community that allow a business to interact and build relationships with more customers than ever before.

A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community.

With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.

Offers advice in establishing an effective relationship between an organization and its online community, and covers appropriate topics

eBay Product ID: EPID237527
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