From Ideas to Assets: Investing Wisely in Intellectual Property (2001, Hardcover)

Key Details
Language:	English
Publisher:	John Wiley & Sons Inc.
Series:	Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
Format:	Hardcover
ISBN-10:	0471400688
ISBN-13:	9780471400684

Size
Length:	640 pages
Height:	10.3 in
Width:	7.3 in
Thickness:	2.2 in
Weight:	48.8 oz

Publisher's Note
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.

From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work ? and what you need to know about them to succeed todays competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.

The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.

In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.

From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.

The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.

Industry Reviews
"A new book, <I>From Ideas to Assets: Investing Wisely in Intellectual Property</I>, edited by Bruce Berman, can help engineers fill the holes in their knowledge of the intricacies of working with IP so they can be better engineers." (<I>EE Times</I>, Jan 02)<P>"...[From Ideas to Assets] has captured the business community'sattention by detailing the way companies have turned patents into cash." (<I>Forbes ASAP</I>, June 24, 2002)<P>"[R]equired as reading and as a reference tool for any IP attorney, corporateCFO, IP manager, accountants, [and] institutional investors" (<I>Intellectual Property Today</I>, March 2002)