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Integrated Advertising, Promotion and Marketing Communications by Donald Baack, Donald E. Baack and Kenneth E. Clow (2010, Other, Mixed media product)
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Integrated Advertising, Promotion and Marketing Communications (2010) is a Baack and Clow book. This advertising book helps you understand advertising and promotions through t...Read more
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Easy to understand concepts
by:uschold2005
Text is easy to read and is designed for the undergraduate level however cases and content are relevant regardless of your current marketing experience.
It really hits ho...Read more
It really hits ho...Read more
great book!
good book.. glossy pages and good price for an international verison. the content was easy to read and follow through Read more
Integrated Advertising, Promotion and Marketing Communications by Donald Baack, Donald E. Baack and Kenneth E. Clow (2010, Other, Mixed media product)
Author: Donald Baack, Kenneth E. Clow, Donald E. BaackPublisher: Pearson College DivLanguage: English
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![Integrated Advertising, Promotion & Marketi ... 5E Clow [International Edition]](http://thumbs2.ebaystatic.com/m/mN0_g6M6k8EMOWpxW0wI9xQ/140.jpg "Integrated Advertising, Promotion & Marketi ... 5E Clow [International Edition]")
Product description
Synopsis
Integrated Advertising, Promotion and Marketing Communications (2010) is a Baack and Clow book. This advertising book helps you understand advertising and promotions through the lens of integrated marketing communications. This Baack and Clow book offers in-depth knowledge about advertising, promotions, and marketing communications. This advertising book brings the material to life by incorporating professional perspectives and real-world campaign stories. So get the book Integrated Advertising, Promotion and Marketing Communications (2010), which provides the readers with the information they need to understand the process of advertising and marketing.
Publisher's Note
Integrated Advertising, Promotion and Marketing Communications (2010) is a Baack and Clow book. This advertising book helps you understand advertising and promotions through the lens of integrated marketing communications. This Baack and Clow book offers in-depth knowledge about advertising, promotions, and marketing communications. This advertising book brings the material to life by incorporating professional perspectives and real-world campaign stories. So get the book Integrated Advertising, Promotion and Marketing Communications (2010), which provides the readers with the information they need to understand the process of advertising and marketing.
| Key Details | |
| Author: | Donald Baack, Kenneth E. Clow, Donald E. Baack |
| Language: | English |
| Publisher: | Pearson College Div |
| Series: | MyMarketingLab Series |
| Format: | Other |
| ISBN-10: | 0132538962 |
| ISBN-13: | 9780132538961 |
| Additional Details | |
| Edition Number: | 5 |
| Size | |
| Length: | 464 pages |
| Thickness: | 0.5 in |
| Weight: | 30.4 oz |
Publisher's Note
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
eBay Product ID: EPID99593780
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Easy to understand concepts
| Yes, I would recommend this product to a friend.
Created: 24/06/11
) Text is easy to read and is designed for the undergraduate level however cases and content are relevant regardless of your current marketing experience.
It really hits home on its focus that firms need to communicate the same message to their audience through multiple channel mediums. The text also illustrates how the message needs to be tailored to position your product based on where it lies in the product life cycle of your target market.
Some of the case studies are different in the international paper back edition.
It really hits home on its focus that firms need to communicate the same message to their audience through multiple channel mediums. The text also illustrates how the message needs to be tailored to position your product based on where it lies in the product life cycle of your target market.
Some of the case studies are different in the international paper back edition.
Thank you for voting. If your vote meets our great book!
| Yes, I would recommend this product to a friend.
Created: 07/09/11
) good book.. glossy pages and good price for an international verison. the content was easy to read and follow through
Buy it.
| Yes, I would recommend this product to a friend.
Created: 01/09/11
While the page numbers are not exact to the book my professor has, the content is identical. Considering I will be reading chapters and performing assignments this slight difference is not a road block at all. Two thumbs way up.
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