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International Marketing
Its a good book. I like how it gives a lot of examples of different country cultures. I didn't like how they used a lot of the same examples from previous chapters. Read more

International Marketing by John L. Graham, Philip R. Cateora (2004, Hardcover)

Author: John L. Graham, Philip R. Cateora | Publisher: Irwin Professional Pub | Language: English
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    Product description

    Key Details
    Author:John L. Graham, Philip R. Cateora
    Language:English
    Format:Hardcover
    ISBN-10:0072941642
    ISBN-13:9780072941647

    Size
    Height:10.8 in
    Width:8.5 in
    Thickness:1 in
    Weight:63.2 oz

    eBay Product ID: EPID6037128
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    International Marketing by John L. Graham, Philip R. Cateora (2004, Hardcover)
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    International Marketing

    Created: 04/08/07
    Its a good book. I like how it gives a lot of examples of different country cultures. I didn't like how they used a lot of the same examples from previous chapters.
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