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Internet Marketing for Information Technology Companies by Barry Silverstein (2001, Paperback)

Author: Barry Silverstein | Publisher: Maximum Pr | Language: English
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Product description

Key Details
Author:Barry Silverstein
Language:English
Publisher:Maximum Pr
Format:Paperback
ISBN-10:1885068670
ISBN-13:9781885068675

Additional Details
Edition Number:2

Size
Length:430 pages
Height:8.8 in
Width:6.8 in
Thickness:1 in
Weight:25.6 oz

Publisher's Note
While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.


While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

eBay Product ID: EPID1957465
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