Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles of Sales Greatness : How to Make Sales Forever by Jeffrey Gitomer and Jeffrey H. Gitomer (2004, Hardcover)

If you are looking for a book to teach you how to sell, or a system to do the work for you, then you are buying the wrong book, actually maybe you should change fields... If you are a sales person, then this is the book for you. this has given me a few new looks and a few slightly different tweaks to help put that shine on what I love to do. It has paid off in the bottom line. my totals keep going up, while totals in my industry keep slipping... So my sales are going up in a down cycle.

Gitomer does put a fresh face on some old ideas, THATS WHAT SELLING IS. Do you really think we are inventing anything new? Eve sold Adam the apple, and it just went from there.... But a fresh look and some new ideas sometimes makes the difference between getting the sale and not... Very entertaining book. Red bits are great, and the links in website are a wonderful tool. You find yourself using phrases he does in his books when thinking about how to handle certain situations, why? BECAUSE IT WORKS!!! I just pray my competition never has time to read this book.

Excellent book, a guide to sales techniques and motivation.
The book conveys hands on knowledge that can help so much those who are starting in the world of sales as well as the experienced ones.
It is definitely not a book to read at the seashore, but a book to keep with
you as an asset and reference for those moments in which we need some light thrown in our darkest moments of self compassionate behavior.
Going through this manual will help the reader understand in a very simple and reader friendly language the intricate paths of the world of sales.
The help to understand why people buy and the fact that some of the most important elements of the success in this field is to realize that we sell all the time and that what is important to be a best seller of whatever product or service is not who we know but who knows us.
This book has actually operated some changes in the my traditional way to approach customers, friends, competitors, family, etc. This book has given me tools not only to sell whatever product I have in my hands but it has also helped me understand that I am the only one who will be able to turn my life into a beautiful and successful experience or a living hell of failures and regrets.
Thanks!

Not for the faint of heart. If you really want to understand what a great salesperson is made of, read this book. In true Gitomer form, Jeff smacks you between the eyes with the 12.5 principles of sales greatness.

Solid and filled with real life practical ideas, truths and concepts that will help you take (or regain) control of your sales career from day one.

From personal branding to networking - this gem covers a lot of territory and like his other books, should be read and reread and reread - because sales people (but not you of course) leak and need to be refilled.

Lists for about $20, worth about $20,000.

Gitomer is my kind of guy. He candidly tells me what I need to do to get back on Sales Street. Sales can be the greatest or worst-ever career, depending on what's happening that particular day, month, etc. It can be a lonely business, but Gitomer can always be your friend when necessary. He explains how you're not alone - no matter what you're selling, you've got to take the good with the bad.

It is small to carry around in your pocket, the Red color is your Passion, the pages are built for strength and attraction. Oh, you will love this, every 5 or 6 pages at the bottom of the page - there are extra secrets, to go look up at the website. The info in the Book - priceless...... once you start reading it you can not put it down or stop talking to your friends about.

Now buy Jeffery Gitomer's Sales Bible......

then the other color books of his...

God bless,
kbteacup's husband