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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations by Michael Morley (1998, Hardcover)

Author: Michael Morley | Publisher: New York Univ Pr | Language: English
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Product description

Key Details
Author:Michael Morley
Language:English
Publisher:New York Univ Pr
Format:Hardcover
ISBN-10:0814756166
ISBN-13:9780814756164

Size
Length:172 pages
Thickness:0.8 in
Weight:14.4 oz

Publisher's Note
Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation. Demystifies crisis management with case histories of successes and failures of major corporations, and shows how PR professionals can set up corporate reputation management. For practitioners and students. Annotation c. by Book News, Inc., Portland, Or.

eBay Product ID: EPID690407
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