Marketing: An Introduction by Gary Armstrong and Philip Kotler (2010, Paperback)

Synopsis
Suitable for undergraduate Principles of Marketing courses, the Marketing: An Introduction (2010) textbook gives a comprehensive study of marketing concepts. Philip Kotler and Gary Armstrong, the authors of this Kotler/Armstrong book have introduced additional comments and annotated figures, for ease of understanding. With an intuitively designed chapter-opening layout, this Marketing textbook includes Road Map, outline of chapter objectives and annotated chapter-opening story. The readers will learn a lot from real-world applications and examples that are included in this Kotler/Armstrong book. Topics like integrated marketing communications and direct marketing in this Marketing textbook give maximum coverage to marketing sections. So get yourself the Marketing: An Introduction (2010) and clear all your marketing doubts and concepts with great ease.

Key Details
Author:	Philip Kotler, Gary Armstrong
Language:	English
Publisher:	Pearson College Div
Series:	MARKETING: AN INTRODUCTION
Format:	Paperback
ISBN-10:	0136102433
ISBN-13:	9780136102434

Additional Details
Edition Number:	10

Size
Length:	541 pages
Thickness:	1 in
Weight:	45.8 oz

Publisher's Note
This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.