Marketing Management by J. Paul Peter and James H. Donnelly Jr. (2010, Hardcover)

Synopsis
Improve your knowledge of the subject matter with the Marketing Management book. Learn the skills to develop as well as maintain the various successful marketing strategies with this book by Peter and Donnelly. This book on Marketing Management teaches you in six stages, thereby making it easier to learn from. Every section of the Marketing Management focuses on knowledge improvement or development of skills or both. With updates and revisions, this book by Peter and Donnelly is highly relevant. The excellent organization, formatting, clarity, and flexibility of this book on Marketing Management are its highlights.

Key Details
Author:	J. Paul Peter, James H. Donnelly Jr.
Language:	English
Publisher:	Irwin Professional Pub
Format:	Hardcover
ISBN-10:	0073530050
ISBN-13:	9780073530055

Additional Details
Edition Number:	10

Size
Length:	830 pages
Thickness:	1.2 in
Weight:	58.9 oz

Publisher's Note
Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.