Million Dollar Website: Simple Steps to Help You Compete Witht the Big Boys-even on a Small Business Budget by Lori Culwell (2009, Paperback)

Key Details
Author:	Lori Culwell
Language:	English
Publisher:	Prentice Hall Pr
Format:	Paperback
ISBN-10:	0735204411
ISBN-13:	9780735204416

Size
Length:	271 pages
Height:	9.5 in
Width:	6 in
Thickness:	0.5 in
Weight:	11.2 oz

Publisher's Note
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the Â?big boys.Â?

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another Â?graphic design for the webÂ? book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

Â? Enhancing brand awareness
Â? Creating graphic designs that keep customers engaged and not confused
Â? Writing web-savvy content
Â? Capitalizing on user feedback
Â? Making the most of search engine optimization
Â? Using blogs and social networking sites to increase traffic and get the word out