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Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet by Daniel S. Janal (1997, Paperback)

Author: Daniel S. Janal | Publisher: John Wiley & Sons Inc | Format: Paperback
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Product description

Key Details
Author:Daniel S. Janal
Publisher:John Wiley & Sons Inc
Format:Paperback
ISBN-10:047128825X
ISBN-13:9780471288251

Additional Details
Edition Number:2

Size
Length:436 pages
Height:9.3 in
Width:7.5 in
Thickness:1.2 in
Weight:29.6 oz

Publisher's Note
Explores opportunities on the World Wide Web, online market research, interactive advertising, and online relationship building.

Industry Reviews
"Focuses on techniques for selling, advertising, publicizing, and promoting your products and services on the Net and commercial online systems. Covers everything from smileys to writing classified ads. Thorough, practical, easy-to-read guide to marketing on the Net."
Computer Book Review (newstands, or 1-888-HICRAFT)

"Easy-to-ready, nuts-to-soup handbook aimed at marketers who base their marketing plans on using corporate resources in the most beneficial ways for maximum return-on-investment. Entrepreneurs and small business owners will also benefit from the tactics, insights, and strategies presented. This book does a good job of separating the hype from the reality of marketing on the Internet and on-line services."
Computer Book Review (newstands, or 1-888-HICRAFT) (01/01/1997)

eBay Product ID: EPID1994247
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