Playing the Corporate Language Game: An Investigation of the Genres and Discourse Strategies in English Used by Dutch Write by Catherine Nickerson (2000, Paperback)

Key Details
Author:	Catherine Nickerson
Language:	English
Publisher:	Rodopi Bv Editions
Format:	Paperback
ISBN-10:	9042007303
ISBN-13:	9789042007307

Publisher's Note
Playing the Corporate Language Game explores the relationship between context and text and presents a comprehensive framework for the investigation of the communication practices that are currently in use in international business. It includes an extensive survey of multinational corporations in the Netherlands, and it goes on to present a detailed analysis of the genres and discourse strategies that could be identified in a large corpus of authentic documents written by Dutch and British writers, consisting of letters, reports and e-mail messages. There is detailed discussion throughout, of those aspects of national and corporate culture that impact the evolution and linguistic realisation of business genres in multinational, multilingual settings.
This volume will be of interest to students and researchers of applied linguistics and business communication, and all those concerned with Language for Specific Purposes, and the interface between local languages and International Business English.