Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures by Tim J. Smith Phd (2011, Hardcover)

Key Details
Author:	Tim J. Smith Phd
Language:	English
Publisher:	South-Western Pub
Format:	Hardcover
ISBN-10:	0538480882
ISBN-13:	9780538480888

Additional Details
Edition Number:	1

Size
Length:	318 pages
Thickness:	0.8 in
Weight:	28 oz

Publisher's Note
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.