Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover)

Synopsis
The Principles of Marketing (2011) textbook gives a deep insight into the fundamentals of marketing to its readers. This 744-page marketing hardcover is authored by Gary Armstrong and Philip Kotler. Utilizing an easy-to-grasp approach, this Armstrong and Kotler textbook is easy to understand. With emphasis on topics like sustainability and marketing in challenging economic climate of today, this marketing hardcover is the one of the best text on the subject. ‘Principles of Marketing (2011)’ explains how one should focus on creating customer values and serving the requirements of more intelligent consumers of today’s world. You will find real-world examples at the end of each chapter in this Armstrong and Kotler textbook for group discussions and better understanding of the subject.

Key Details
Author:	Philip Kotler, Gary Armstrong
Language:	English
Publisher:	Pearson College Div
Format:	Hardcover
ISBN-10:	0132167123
ISBN-13:	9780132167123

Additional Details
Edition Number:	14

Size
Length:	613 pages
Thickness:	1 in
Weight:	54.4 oz

Publisher's Note

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.