Product Design and Development by Karl T. Ulrich and Steven D. Eppinger (2007, Hardcover)

Synopsis
The book, Product Design and Development (4th Edition), written by Ulrich and Eppinger, presents a variety of product development techniques in an elaborate and clear way. This Ulrich and Eppinger book gels together the functions of marketing, design, and manufacturing. Learn to identify the customer needs and design for industrial design, manufacturing, and prototyping in this Marketing book. This Ulrich and Eppinger book helps you solve problems and make decisions among people that come from multiple disciplinary perspectives. The author of this Marketing book, Karl Ulrich, is a faculty member at the Wharton School of Business, University of Pennsylvania. Whereas the second author of the Product Design and Development (4th Edition), Steven Eppinger, teaches at the Alfred P. Sloan School of Management at MIT.

Key Details
Author:	Karl T. Ulrich, Steven D. Eppinger
Language:	English
Publisher:	Irwin Professional Pub
Format:	Hardcover
ISBN-10:	0073101427
ISBN-13:	9780073101422

Additional Details
Edition Number:	4

Size
Length:	368 pages
Thickness:	0.8 in
Weight:	26.4 oz

Publisher's Note
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.