Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun (1996, Hardcover)

Key Details
Author:	Charles J. Fombrun
Language:	English
Publisher:	Harvard Business School Pr
Format:	Hardcover
ISBN-10:	0875846335
ISBN-13:	9780875846330

Size
Length:	441 pages
Height:	9.8 in
Width:	6.5 in
Thickness:	1.2 in
Weight:	31.2 oz

Publisher's Note
Fombrun (management, New York U.) shows how companies generate reputational capital by developing strong and consistent images, examining how companies compete for prestige and achieve celebrity. He examines the identity consulting business, provides case studies of reputation management, and outlines an integrated approach to reputation management. Of interest to professionals in public relations and marketing. Annotation c. by Book News, Inc., Portland, Or.

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.