Retail Management: A Strategic Approach by Barry Berman and Joel R. Evans (2009, Hardcover)

Synopsis
The 11th Edition of Retail Management: A Strategic Approach is written by Barry Berman and Joel R. Evans. Giving an overview of market analysis, Strategic Retail, targeting customers and market survey, this management hardcover is meant for business management students. With career advice and information on growth and opportunities, Berman and Evans help understand this filed of profession and subject thoroughly. Comparison-shopping, electronic gift cards, and shopping centers versus cybermalls are few of the topics covered by this management hardcover text under Technology in Retailing. Co-author of Retail Management: A Strategic Approach - Barry Berman, besides being a writer, is also the Director of Hofstra's Executive MBA program. Web-based exercises, glossary, and more than 1000 hot links make this Retail Management: A Strategic Approach studybook interactive and interesting.

Key Details
Author:	Barry Berman, Joel R. Evans
Language:	English
Publisher:	Pearson College Div
Format:	Hardcover
ISBN-10:	0136087582
ISBN-13:	9780136087588

Additional Details
Edition Number:	11

Size
Length:	654 pages
Thickness:	1.2 in
Weight:	57.6 oz

Publisher's Note
The text that helps readers thrive in today’s retailing industry.

An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
 
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.