| Key Details |
| Author: | Earl D. Honeycutt, John F. Tanner Jr., Robert C. Erffmeyer, Earl D. Honeycutt Jr. |
| Language: | English |
| Publisher: | Pearson College Div |
| Format: | Other |
| ISBN-10: | 0132324121 |
| ISBN-13: | 9780132324120 |
| Additional Details |
| Edition Number: | 1 |
| Size |
| Length: | 434 pages |
| Thickness: | 0.8 in |
| Weight: | 36.8 oz |
Publisher's Note Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases
For anyone looking for an up-to-date book on sales management with an emphasis on CRM.
eBay Product ID: EPID65854214
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