| Key Details |
| Author: | Jay Conrad Levinson, Jeannie Levinson, Jay Levinson |
| Language: | English |
| Publisher: | Entrepreneur Pr |
| Format: | Paperback |
| ISBN-10: | 1599181533 |
| ISBN-13: | 9781599181530 |
| Size |
| Length: | 274 pages |
| Thickness: | 1 in |
| Weight: | 18.9 oz |
Publisher's NoteAfter describing the personality of a guerrilla marketer, this latest entry in the successful book series suggests techniques for achieving conventional marketing goals using unconventional means that require more time and imagination than money. The guide lists 200 guerrilla marketing weapons, outlines the seven sentence marketing plan, and offers practical advice on researching customers and competitors. No references are provided, even for statistics. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
eBay Product ID: EPID60093119
Portions of this page Copyright 1995 - 2012 Muze Inc.

All rights reserved.