Startup: A Silicon Valley Adventure by Jerry Kaplan (1996, Paperback, Reprint)

Synopsis
This book tells the story of the author's wild ride in the computer business during the late 1980s. During that time, he assembled a brilliant but fractious team of engineers, software designers, and investors to pioneer the emerging market of hand-held computers, operated with a pen instead of a keyboard. Throughout the text, he careens from crisis to crisis without ever losing passion for his revolutionary idea.

Key Details
Author:	Jerry Kaplan
Language:	English
Publisher:	Penguin Group USA
Format:	Paperback
ISBN-10:	0140257314
ISBN-13:	9780140257311

Additional Details
Edition Description:	Reprint

Size
Thickness:	0.8 in
Weight:	8 oz

Publisher's Note
In 1987, Jerry Kaplan embarked on every aspiring entrepreneur's dream--he formed his own company. Startup is Kaplan's riveting and insightful story about what it takes to create and maintain a company in he computer industry--and how to handle its remains when the world is not ready to accept what it proposes. This is both an inspiring personal account and a thrilling adventure story of what goes on behind the world of the computer screen.

Industry Reviews
"Entertaining and enlightening....STARTUP is, in a sense, Mr. Kaplan's wry diary of loss of innocence as he journeys into the corporate equivalent of Jurassic Park."
New York Times Book Review

"A riveting, wry and often wise story about what it takes to create and nurture a company."
Washington Post

"A delectable account of what it's like to try to spin a dream into Silicon Valley gold."
Business Week