Startup: A Silicon Valley Adventure by Jerry Kaplan (2001, Hardcover)

Synopsis
This book tells the story of the author's wild ride in the computer business during the late 1980s. During that time, he assembled a brilliant but fractious team of engineers, software designers, and investors to pioneer the emerging market of hand-held computers, operated with a pen instead of a keyboard. Throughout the text, he careens from crisis to crisis without ever losing passion for his revolutionary idea.

Key Details
Author:	Jerry Kaplan
Language:	English
Publisher:	Replica Books
Format:	Hardcover
ISBN-10:	0735101418
ISBN-13:	9780735101418

Size
Thickness:	1 in
Weight:	20 oz

Publisher's Note
The author offers an insider's account of the cutthroat entrepreneurial environment of Silicon Valley, detailing his struggle to start up a computer company, put together a team of software designers, and bring to market his unique product

The author offers an insider's account of the cutthroat entrepreneurial environment of Silicon Valley, detailing his struggle to start up a computer company, put together a team of software designers, and bring to market his unique product.

Industry Reviews
"Entertaining and enlightening....STARTUP is, in a sense, Mr. Kaplan's wry diary of loss of innocence as he journeys into the corporate equivalent of Jurassic Park."
New York Times Book Review

"A riveting, wry and often wise story about what it takes to create and nurture a company."
Washington Post

"A delectable account of what it's like to try to spin a dream into Silicon Valley gold."
Business Week