Strategic Management in the Marketplace: An Online Simulation in Business Strategy by Ernest R. Cadotte (2002, CD-ROM)

Key Details
Author:	Ernest R. Cadotte
Language:	English
Publisher:	South-Western Pub
Format:	CD-ROM
ISBN-10:	0324168675
ISBN-13:	9780324168679

Size
Length:	4 pages
Height:	8.8 in
Width:	5.5 in
Thickness:	0.2 in
Weight:	1.6 oz

Publisher's Note
The web-based simulation, Strategic Management in the Marketplace provides a simple to use, interactive, and dynamic learning component for any strategic management course. In Marketplace students assume control of a company that will enter the microcomputer industry and compete with other student-based teams. The executive team has the next year and a half (6 quarters or decision periods) to get this company off the ground and become a self-sufficient firm, earning substantial profits from your operations. Teams will have to employ both financial tools and a variety of non-financial feedback in developing and deploying their strategies. This simulation has been designed to work with Hitt, Ireland, Hoskisson's Strategic Management, but can be used anywhere a shorter simulation is desired.

The web-based simulation, Strategic Management in the Marketplace provides a simple to use, interactive, and dynamic learning component for any strategic management course. In Marketplace students assume control of a company that will enter the microcomputer industry and compete with other student-based teams. The executive team has the next year and a half (6 quarters or decision periods) to get this company off the ground and become a self-sufficient firm, earning substantial profits from your operations. Teams will have to employ both financial tools and a variety of non-financial feedback in developing and deploying their strategies. This simulation has been designed to work with Hitt, Ireland, HoskissonÂ??s Strategic Management, but can be used anywhere a shorter simulation is desired.