Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples from the Nation's Foremost Sales Trainer by Lee Boyan (1989, Paperback, Subsequent Edition)

Key Details
Author:	Lee Boyan
Language:	English
Publisher:	AMACOM Books
Format:	Paperback
ISBN-10:	0814477186
ISBN-13:	9780814477182

Additional Details
Edition Number:	2
Edition Description:	Subsequent

Size
Height:	9 in
Width:	6 in
Thickness:	1 in
Weight:	15.2 oz

Publisher's Note
For one of the fastest growing segments of the sales profession, this second edition is welcome. Offering hundreds of new ways to break the ice and complete a sale, it also gives classic tools from the first edition, proven by sales reps and managers. "Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job".--The Wall Street Journal.

Tells how to find prospective customers, make effective use of the telephone, identify those in authority, deal with receptionists, and evaluate one's performance