Transnational Management: Text, Cases, and Readings in Cross-Border Management by Christopher A. Bartlett and Paul W. Beamish (2010, Hardcover)

Key Details
Author:	Paul W. Beamish, Christopher A. Bartlett
Language:	English
Publisher:	Irwin Professional Pub
Format:	Hardcover
ISBN-10:	007813711X
ISBN-13:	9780078137112

Additional Details
Edition Number:	6

Size
Length:	778 pages
Thickness:	1.2 in
Weight:	48 oz

Publisher's Note
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.