Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Julien Smith and Chris Brogan (2010, Paperback, Revised)

Key Details
Author:	Chris Brogan, Julien Smith
Language:	English
Publisher:	John Wiley & Sons Inc.
Format:	Paperback
ISBN-10:	0470635495
ISBN-13:	9780470635490

Additional Details
Edition Description:	Revised; Updated

Size
Length:	302 pages
Thickness:	1 in
Weight:	13.4 oz

Publisher's Note
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.

• New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
• Authors both have a major presence on the social Web as well as years of online marketing and new media experience

If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.