Web Site Stats: Tracking Hits and Analyzing Web Traffic by Rick Stout (1996, Other, Mixed media product)

Key Details
Author:	Rick Stout
Language:	English
Publisher:	McGraw-Hill Osborne Media
Format:	Other
ISBN-10:	007882236X
ISBN-13:	9780078822360

Size
Length:	298 pages
Height:	9.3 in
Width:	7.5 in
Thickness:	1 in
Weight:	24 oz

Publisher's Note
This book takes the mystery and sorcery out of Web traffic statistics. Web Site Stats runs the gamut from an overview of Web statistics, through the technical details of collecting and analyzing information, to using that information to develop strategies and pursue organizational goals.

This book will run the gamut from an overview of Web statistics, through the technical details of collecting and analyzing information, to using that information to develop strategies and pursue organizational goals.

Industry Reviews
"Well-written guide that shows webmasters what information web servers capture about your readers, what is important to measure, and how to get the most out of your server log files. Evaluates popular software packages and services companies doing log analysis. Introduces advertising on the web - banner ads, ad servers, and ad networks - and proving the value of your site to potential advertisers."
Computer Book Review (newstands, or 1-888-HICRAFT)