Words That Sell: The Thesaurus to Help Promote Your Products, Services, and Ideas by Richard Bayan (1987, Paperback)

Key Details
Author:	Richard Bayan
Language:	English
Publisher:	Contemporary Books
Format:	Paperback
ISBN-10:	0809247992
ISBN-13:	9780809247998

Size
Length:	127 pages

Publisher's Note
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:

• Cross-referencing of word categories to stimulate creative thinking
• Advice on targeting words to your specific market
• Tips on word usage
• A thorough index
• A concise copywriting primer
• A special section on selling yourself

The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.