Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Business & Economics
Strategic Planning, Management
Arthur A. Thompson, John E. Gamble, A.J. Strickland III, Margaret A. Peteraf
Irwin Professional Pub
Detailed item info
Get insights on how to innovate in business from the ‘Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases’ (2011, hardcover). This Thompson, Gamble, Strickland and Peteraf book contains company specific examples, new perspectives and management techniques. This strategic management book is based on 28 cases that have been thoroughly researched. This Thompson, Gamble, Strickland and Peteraf book covers topics such as core concepts and analytical tools, as well as crafting and executing strategies. The authors of ‘Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases’ (2011, hardcover) are renowned in this field, and have several books to their credit.
Irwin Professional Pub
Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
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* We are selling International Edition (IE) in Paperback that exactly matches the above US edition , but with different ISBN & Cover * .
BRAND NEW Premium Quality INTERNATIONAL EDITION (IE)
Title : Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Author : Thompson, Strickland, Gamble
Edition : 18th International Edition
Format : Paperback
Identical content and paper/color/print quality as US Edition Paperback or Soft cover Different ISBN andDifferent Cover Picture from stock photo. Stock Photo shown is ONLY for reference purpose.
*We DO NOT sell LOW COST (black/white) INDIA Edition*
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