VOGUE November 15 1916, ORIGINAL Art Deco Vintage Linen-backed cover, by KALLOCH

As with all my listings, HUGE photos are below!

A gorgeous original vintage Robert Mero Kalloch Linen-backed cover, for the November 15th 1916 'Vanity' number of American Vogue

This cover is professionally conserved and ready for framing!
These linenbacked original covers and ads are not only a bright pop of GORGEOUS art for your wall, but true investments, unlike the cheap knock-offs. And unlike the other (unbacked) ones from other sellers these are chosen first for being in excellent condition, then linen-backed to make them more handleable, frameable and preserve that condition for years to come!

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Vogue... The Most Famous Fashion Magazine in the World!

Vogue magazine first appeared as a weekly American society paper in 1892. This American institution of international couture, created by Arthur Baldwin Turnure, is now published in nine countries; and widely respected as one of the premier mass-market publications celebrating fashion in all its incarnations. Turnure created Vogue to be a “dignified, authentic journal of society, fashion, and the ceremonial side of life”. While Vogue has evolved with the times over the last century, it has remained true to its roots.

In its earliest issues, the spreads of the latest haute fashion trends and accessory innovations were often accompanied by short stories, illustrations and poetry. However, a lack of advertisers forced the magazine to widen its scope. Although Vogues reputation was forged on haute couture features, its less expensive counterpart, ready-to-wear, would eventually gain a larger mass market appeal. Turnure, a cunning editor, was willing to reshape Vogue’s appearance, in order to further its appeal. Subscriptions at the time hovered at around 5,000. Today Vogue is the number one fashion publication in the world with a subscription rate just above 400,000 for its American publication alone. Vogues celebration of the innovations of Hate Couture alongside the ready-to-wear interpretations of the same has forged the reputation it holds today, and maintained its appeal to advertisers and readers alike.

This management style ensued until the publications purchase by Conde Nast in 1909. Nast took off running refining the publication which now boasted a burgeoning circulation of 14,000. Not only did Vogue’s format get completely reconfigured, but production became bimonthly, and talks began about spreading the publication to Europe.

Concordant with the rise of modern advertising, Nast realized the power of a simple image to attract consumers. By focusing on the covers and refining the intellectual and visual content, Conde Nast made Vogue into a fashion force that engaged a specific demographic. The Vogue covers (which were now in color), were coordinated by Nast, his Editor In Chief Edna Woolman Chase, and his Art Director Heyworth Campbell; and produced by some of the most innovative illustrators and artists of the day: George Wolfe Plank, Helen Dryden and George Brandt to name a few. These covers revolutionized fashion publications and are still collected and celebrated today for their historical significance, artistic value and beauty.

Vogues international editions began with its initial distribution in Europe through a German agency. This edition, published in Germany, shipped throughout Europe as World War One was disastrously affecting local publishing.  In 1920 the first French language edition appeared, printed in London and edited by Michel de Brunhoff. Now appealing directly to the French cultural market with its artists and connoisseurs, Vogue rapidly gained prestige, attracting a veritable stable of the finest Art Deco artists as well as cementing participation from the finest couturiers. Although the forthcoming international editions retained editorial autonomy, for many years they relied on the magazine's French connections to stay up to date with the latest fashions in Paris, the centre of the fashion world.

Vogues design was evolving as rapidly and successfully as its global reach.

Edna Woolman Chase summed up the Vogue ideal just after World War Two, in a statement that is as astute today as it would have been 100 years ago.

"Fashion can be bought. Style one must possess."

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