The Jordan 1 Goes Vivid with the Volt Colorway

The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.

History of Air Jordan 1

As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.

Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.

He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.

Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.

Jordan 1 Retro High OG Volt

In a vibrant detour to the classic Air Jordan 1 silhouette, the Jordan brand debuted the Volt colorway in its 2021 collection. A white base sets the scene for this shoe, accented by white laces and a white midsole. Black overlays then come into play in the way of a Nike Swoosh, inner sock liner, eyelets, mudguard, and outsole. Another unique accent to the sneaker is the detached collar flaps highlighted in a vivid Volt color. The heel panel integrates another yellow color into the color scheme: a rich University Gold. A reverse translucent tag is stamped onto an exposed foam tongue, which also features the buttery University Gold. This yellow-accented release made its debut to the general public on January 9, 2021.