Jordan 1 Retro Mid x Jeter Day White 2017
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Jordan 1 Retro Mid Limited Edition for Jeter Day
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Retro Mid x Jeter Day White 2017
Nike first released its RE2PECT collection in 2014, when Derek Jeter retired from the New York Yankees. The famous shortstop’s number was retired three years later. This Jordan Air was created as a special commemorative sneaker to be sold for just one day at a temporary store near Yankee Stadium. The Jordan 1 Jeter Day sneaker is a retro version of the Jordan 1. The sneaker is made of white leather with white leather overlays. Laces and logos for this Nike Air Jordan Retro Jeter special are in black, and the outsole is a medium grey. The Air Jordan logo is laser etched on the ankle flaps. More laser etching is on the outside of the heel, which reads, "Thank You NYC."
