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Starting an Online Business All-in-One For Dummies
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- Buy It NowStarting an Online Business All-in-One For Dummies
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Located in: Arcadia, California, United States
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eBay item number:116090355382
Item specifics
- Condition
- ISBN
- 9781119648468
- Book Title
- Starting an Online Business All-In-One for Dummies
- Item Length
- 9.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2020
- Format
- Trade Paperback
- Language
- English
- Item Height
- 2.2in
- Genre
- Business & Economics
- Topic
- E-Commerce / Auctions & Small Business, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
- Item Width
- 7.4in
- Item Weight
- 43.3 Oz
- Number of Pages
- 896 Pages
About this product
Product Information
The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you've been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummies will teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it's time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119648467
ISBN-13
9781119648468
eBay Product ID (ePID)
28038746741
Product Key Features
Book Title
Starting an Online Business All-In-One for Dummies
Format
Trade Paperback
Language
English
Topic
E-Commerce / Auctions & Small Business, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2020
Genre
Business & Economics
Number of Pages
896 Pages
Dimensions
Item Length
9.2in
Item Height
2.2in
Item Width
7.4in
Item Weight
43.3 Oz
Additional Product Features
Edition Number
6
Table of Content
Introduction 1 Book 1: Start-Up Essentials 5 Chapter 1: Starting from Scratch 7 Chapter 2: Turning Ideas into a Viable Internet Business 17 Chapter 3: Getting Real: Creating a Usable Business Plan 31 Chapter 4: Funding Your Online Business 39 Chapter 5: Creating Policies to Protect Your Website and Customers 57 Chapter 6: Setting Up Shop: What You Need for Online Efficiency 67 Book 2: Legal and Accounting 83 Chapter 1: Minding the Law 85 Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations 95 Chapter 3: The Trademark-and-Copyright Two-Step 105 Chapter 4: Accounting for Taxes (and Then Some) 113 Book 3: Website Functionality and Aesthetics 135 Chapter 1: What''s in a (Domain) Name? 137 Chapter 2: Designing for User Experience 151 Chapter 3: Building a Site Without Spending a Fortune 169 Chapter 4: Serving Up Your Site 189 Chapter 5: Developing Content That Satisfies Visitors and Search Engines 199 Chapter 6: Going Beyond Beta and Launching Your Site 213 Book 4: Online and Operating 223 Chapter 1: Determining Your Revenue Model 225 Chapter 2: Making Money with Affiliate Programs 245 Chapter 3: Turning Information into Profit: From E-Books to Webinars 257 Chapter 4: Paying with the Right Payment Options 269 Chapter 5: Putting the (Shopping) Cart before the Horse 281 Chapter 6: Taking Inventory 295 Chapter 7: Fulfilling Expectations and Orders 305 Book 5: Managing Security Risks 325 Chapter 1: Understanding Security and Your Risks 327 Chapter 2: Developing a Plan: Security and Business Continuity 337 Chapter 3: Spotting and Thwarting Hackers and Net-Thieves 351 Chapter 4: Locking Down Your Site and Your Business 369 Book 6: Online Marketing Basics 377 Chapter 1: Jump-Starting Traffic and Driving Sales 379 Chapter 2: Your Own Public Relations for the Web 397 Chapter 3: Web Marketing at Work 411 Chapter 4: Converting Browsers to Buyers 435 Chapter 5: Analyzing and Monitoring Your Customers 451 Chapter 6: Mastering Search Engines, Optimization, and Rankings 473 Book 7: Retail to E-Tail 493 Chapter 1: Expanding Online to Keep and Grow Customers 495 Chapter 2: Managing the Differences between In-Store and Online Commerce 513 Chapter 3: Window Dressing for the Online Display 525 Chapter 4: Revving Up with Mobile Marketing, Social Media, and More 535 Chapter 5: Troubleshooting the Transition to Online Retail 553 Book 8: E-Commerce Fundamentals 565 Chapter 1: Starting Up with E-Commerce Functionality 567 Chapter 2: Mastering the Amazon 577 Chapter 3: Web-ify Your Store with Shopify 589 Chapter 4: Making eBay THE Way 607 Chapter 5: Posting Pictures for Profit 625 Book 9: E-Business for Nonprofits 645 Chapter 1: Raining Donations: Fundamentals for Online Giving 647 Chapter 2: Adding Online Moneymakers to an Existing Site 657 Chapter 3: Growing an Active Donor Base: Your Virtual Community 673 Chapter 4: Identifying Online Marketing Strategies That Fit the Cause 683 Chapter 5: Legal Considerations for Nonprofit Organizations 693 Book 10: E-Commerce Trends and Market Opportunities 701 Chapter 1: Discovering Niche Markets 703 Chapter 2: Building Business via Social Commerce 709 Chapter 3: Evaluating the SaaS Model: Selling Software and Apps 729 Chapter 4: Generating Opportunities through the Generations: Millennials, Boomers, and Beyond 741 Book 11: E-Commerce Advanced 759 Chapter 1: Mapping the Digital Buyer''s Journey 761 Chapter 2: Getting Personal with Content Marketing 771 Chapter 3: Listening to the Voice of the Customer 789 Chapter 4: Overhauling an Aging Online Business 805 Chapter 5: Expanding Products to Increase Stagnant Sales 819 Chapter 6: Transitioning a Small Site into Big Business 829 Index 845
Copyright Date
2020
Dewey Decimal
658.8720681
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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eBay item number:116090355382
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