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Behavioral Economics for Tourism: Perspectives on Business and Policy in the Tra

Jigsaw Jenn
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eBay item number:116417020139
Last updated on Apr 01, 2025 14:04:23 EDTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Brand
Academic Press
Color
Blue
ISBN
9780128138083
Level
Business

About this product

Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-10
0128138084
ISBN-13
9780128138083
eBay Product ID (ePID)
4038292930

Product Key Features

Language
English
Publication Name
Behavioral Economics for Tourism : Perspectives on Business and Policy in the Travel Industry
Subject
Industries / Hospitality, Travel & Tourism, Economics / Microeconomics
Publication Year
2020
Type
Textbook
Author
Milena S. Nikolova
Subject Area
Business & Economics
Series
Perspectives in Behavioral Economics and the Economics of Behavior Ser.
Format
Trade Paperback

Dimensions

Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Scholarly & Professional
Reviews
"Explores the tourism industry from a behavioral economics perspective, providing a realistic explanation to the phenomena associated with typical business and policy challenges." --Journal of Economic Literature
Dewey Edition
23
Dewey Decimal
338.4791
Table Of Content
Introduction 1. Primer on Behavioural Economics CASES: 1. Save More Tomorrow Program for Retirement Planning in the US2. Smarter Lunchrooms Movement3. Making Roads Safer4. Using Behaviorally-friendly Design to Encourage Loan Payoff5. Designing Policy with Happiness in Mind6. Fighting Obesity with Air Miles7. Improving the Likelihood for Enrollment and Graduation of Unprivileged College Students8. Reducing the use of disposable plastic bags in Chicago9. Encouraging Water Conservation10. Nudging companies towards timely tax return registration 2. Tourism and traditional thinking3. Tourism of the (near) future: growing, faster, on-the-go 4. Behavior-Smart Thinking for Destinations5. Behavior-Smart Thinking for Tourism Companies6. Challenges and Approaches Using Behaviour-Smart Thinking in 10 Tourism Industry Scenarios CASES 1. Behavior-Smart Lowering of Airline Carbon Emissions...Today2. Making Climate Footprint a Factor in Food Choice3. Behavioral Segmentation for Destination Netherlands 20304. Making Sustainability Easy to Follow (Helsinki's Think Sustainably)5. Factory Food-N-Dance: designing the experience with what is good for the traveler in the mind6. Iceland Academy: Traveler Education for Better Experience and Proper Behavior7. Economic Nutrition: Making Economic Impact of Spending Salient8. Gamifying Responsible Travel: Adventure Junky9. Cut Food Waste 2020: An Integrated Effort to Cut Food Waste10. Piloting Behavior-Smart Thinking on Destination Level (Västmanland Region, Sweden) Conclusion
Synopsis
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations., Uses novel insights from behavioral economics to inform strategic business and policy developments across the tourism and hospitality industries, Behavioral Economics for Tourism introduces behavioral thinking to business and policy challenges in the public and private sector. The book brings new insights from the growing field of behavioral economics to offer different layers of analysis, new perspectives to issues and more effective tools for decision makers in the travel industry. It allows professionals and early career researchers to better understand and work within the changing industry. The book focuses on market and consumer trends, technological advancements, and better understanding of the modern travel industry dynamics. It explains how and why in these realities behavioural thinking will become much needed for success in this sector. The work concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Key Features, Allows the tourism industry to better understand challenges and opportunities in today's marketplace, Supports new forms of business success, technology development and sustainability in the tourism industry, Features case studies on behavioral tactics and strategies for use in tourism, Provides behavioral profiling of today's digitally-informed, mobile, self-managed traveler Book jacket., Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism

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Jigsaw Jenn

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