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The Content Trap.by Anand New 9780812995381 Fast Free Shipping** - Picture 1 of 1
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The Content Trap.by Anand New 9780812995381 Fast Free Shipping**

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GBP 21.70
ApproximatelyC $39.86
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eBay item number:125220386870
Last updated on Apr 22, 2025 08:27:57 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2016-04-26
Title
The Content Trap
Artist
Not Specified
ISBN
9780812995381

About this product

Product Information

An incisive, paradigm-shifting answer to the trillion-dollar question business-people across the country are asking- how can companies monetize free content? How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are we to understand these and other media organizations, their fates, and their markets? Combining insightful analysis with an accessible, humorous tone, Harvard Business School Professor Bharat Anand juxtaposes the media strategies of The New Yorker and Britney Spears (they're more alike than you think) and uses analogies like the success of My Big Fat Greek Wedding and Chuck E. Cheese's in-house currency to illustrate broader points about Amazon's dominance and the rise of Netflix. A revolutionary and much-needed analysis, this book presents a way for media companies to survive and thrive amidst industry-wide upheaval. Indeed, as Anand reveals, media evolution is not always a celebration of free , media democratization , or entrepreneurship. Rather, the story unfolding in media markets across the world remains one centered around familiar ideas in business - of power, pricing, and strategy.

Product Identifiers

Publisher
Random House USA INC International Concepts
ISBN-13
9780812995381
eBay Product ID (ePID)
222238529

Product Key Features

Publication Name
The Content Trap: a Strategist's Guide to Digital Change
Subject
Management, Business
Publication Year
2016
Type
Textbook
Format
Hardcover
Language
English
Author
Bharat Anand
Number of Pages
464 Pages

Dimensions

Item Height
242 mm
Item Weight
720 g
Item Width
164 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Bharat Anand

Item description from the seller

Seller business information

VAT number: GB 724498118
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    I had an outstanding experience with this seller! The item was exactly as described, and it arrived well-packaged and in perfect condition. The seller was incredibly responsive and helpful, answering all my questions promptly. The shipping was super fast, and I received the package within just a few days. A truly professional and reliable seller who goes above and beyond to provide exceptional service. I look forward to doing business with them again in the future. Thank you so much!
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    El producto llegó pronto, pero no con la descripción, la tapa dura llegó con un Crack y un agujero, en la portada del libro, contacte al vendedor y fue muy cordial y amable, me devolvió un 30% del producto o me ofrecía la posibilidad de devolver el producto y recibir 100% del costo, no creí que mereciera la pena, ya que me costó muy muy barato. Recomiendo este vendedor por la profesionalidad y dedicación a sus clientes. Gracias por el buen trato.
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    The item was said to be in very good condition? When it arrived and i opened the package the front cover and front page had what looked like coffie stains split over it. Sent message to seller. And they gave me a full refund . With no questions asked. Really good seller.
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