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All about Flowers: James Vick's Nineteenth-Cen
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eBay item number:125220404415
Item specifics
- Condition
- Title
- All about Flowers: James Vick's Nineteenth-Century Seed Company
- ISBN
- 9780804012294
- EAN
- 9780804012294
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Book Title
- All about Flowers: James Vick's Nineteenth-Century Seed Company
- Item Height
- 229mm
- Publisher
- Ohio University Press
- Topic
- Gardening, History, Advertising
- Item Width
- 152mm
- Number of Pages
- 204 Pages
About this product
Product Information
A nineteenth-century entrepreneur's bold, innovative marketing helped transform flower gardens into one of America's favorite hobbies. There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne. So states a customer's 1881 letter--one of thousands James Vick regularly received. Vick's business, selling flower seeds through the mail, wasn't unique, but it was wildly successful because he understood better than his rivals how to engage customers' emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today's content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Product Identifiers
Publisher
Ohio University Press
ISBN-13
9780804012294
eBay Product ID (ePID)
11046517358
Product Key Features
Book Title
All about Flowers: James Vick's Nineteenth-Century Seed Company
Format
Paperback
Language
English
Topic
Gardening, History, Advertising
Publication Year
2021
Type
Textbook
Number of Pages
204 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:125220404415
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